Since our return from California we have been enthusiastic about all that we learned there about being a professional speaker, and have been implementing many of the ideas prompted by the seminar. The two main steps forward have been to completely rework the IanUsher.com website, and to change my personal Facebook account into a Facebook business page. You can see the results of our work here:-
Ian Usher on Facebook
One of the main changes has been to give the website a much more professional look and feel, marketing myself as “Ian Usher – Traveller, Adventurer, Writer, Speaker”. As James Malinchak said at the seminar in LA, you have to present yourself professionally, and create a brand. We’ve used the same look and style across Facebook, Twitter, Google+ and more.
Let us know what you think of the new look in the “comments” section below.